10 Ways To Increase Your Fundraising

We know that fundraising can sometimes be tricky, and it can be difficult to know where to start, so we want to highlight 10 ways to boost your donation efforts for Cumbrian Challenge.

1. Gift Aid: Don’t forget to encourage everyone to claim Gift Aid on their donations, and if you’re eligible, make sure to claim it for your contributions as well. At no extra cost to anyone, this allows an additional 25p to be added to every pound donated. Every one of those pennies goes directly toward assisting veterans and their families who need our support to rebuild their lives.

2. Matched Funding: An increasing number of organisations are willing to match the funds you raise. The best part is that it won’t cost you or your supporters anything extra. Simply reach out to your employer or your family’s employer (sometimes, you don’t even need to work there!), review the terms and conditions, and watch as your hard-earned fundraising efforts are doubled. This not only boosts your position on the Cumbrian Challenge leaderboard but most importantly, increases your impact in supporting veterans and their families.

3. Personalise your Cumbrian Challenge donation page: When you sign up for Cumbrian Challenge, your fundraising page is automatically created for you. Enhance your fundraising efforts by sharing why you have chosen to take on the challenge in support of WWTW and those who served. Whether you have family members in the Armed Forces, have served yourself, or are simply looking to challenge yourself and raise money for a good cause, your story adds a personal touch that resonates with potential donors. You can also add regular updates to your donation page, helping to keep your supporters updated on the progress of your fundraising and thanking them for their kindness.

4. Set yourself a target: Establishing a fundraising target is a great way to rally your supporters and motivate them to help you reach your goal, no matter the amount, even as little as £20. Every penny raise goes towards supporting veterans and their families.

5. Share with family and friends: Kick-start your fundraising by speaking to family and friends and asking for their sponsorship. Initial donations on your page will inspire others to support you and help you to reach your target.

6. Leverage social media: Harness the power of social media to spread the word about your Cumbrian Challenge involvement. Share updates on any training you’re doing, let people know how close you are to hitting your fundraising target, and remember to share a link to your Cumbrian Challenge fundraising page. Consider using some of the resources in our Fundraising Toolkit.

7. Rally your troops: Encourage your friends to sign up, and for some healthy competition, have a challenge for who will be the first to cross the finish line!

8. Challenge yourself: There are many ways to challenge yourself. You could set a slightly higher, but still achievable, fundraising goal, or if you’re a returning Cumbrian Challenge participant, you could aim to complete the challenge quicker than last time.

9. Get creative: There are lots of ways that you can get your supporters involved in your challenge and increase your fundraising efforts. For instance, if people you know usually get coffee out of home, why not encourage them to donate the cost of their next cup? Or if you’ve got an occasion coming up where you’re meeting friends, family or colleagues for a drink, perhaps they could donate the cost of a pint? If you’re a business taking part in Cumbrian Challenge, why not offer something in return for a donation? From a cake sale or car wash, to an offer to give a talk on your area of expertise, the options are endless, so get those thinking caps on!

10. Share your success: Just because your challenge is over, doesn’t mean the campaign is! After completing the Cumbrian Challenge, share an update with your supporters, publicly thanking them. Encourage ongoing donations by emphasising that every pound raised continues to make a meaningful difference to the lives of veterans and their families.

Ready to put our tips to the test? Sign up to the Cumbrian Challenge today.